Show & Tell Studio developed a bold and distinctive brand identity that reflects the bakery’s fun, laid-back personality. Combining expressive typography, a vibrant colour palette and quirky custom character illustrations, the visual identity brings a sense of charm and individuality to the brand.

The identity was carried across a range of touchpoints, including custom packaging, menus, signage and a bespoke website, creating a cohesive and memorable brand experience that feels as inviting as the food itself.